MAC Haute Dogs: Pure Bred Mineralize Eyeshadow Quad

Tomorrow, MAC will be releasing their first Fall colour collection called Haute Dogs: "(Wo)man's best friend is barking up the right tree in a well-groomed collection of new canine-inspired hues from MAC... From aristocratic to collars-off cool, shades of every pooch are perched to prime your every mood." The collection includes a total of 33 products, and sees the launch of three Mineralize Eyeshadow Quads, of which two are new and limited edition, and one is permanent. Mineralize Eyeshadows are described as "a powder formula of refined baked minerals that provides ultra-lightweight coverage... Apply it dry for low to medium coverage with a shimmery finish, or wet for more intense coverage and colour." Each Mineralize Eyeshadow Quad comes in a black round mirrored compact, contains a total of 2 grams of product (0.5 grams per each godet), and retails for $55.

Pure Bred
Pure Bred

Pure Bred #1 is a light cool-toned beige in a metallic finish. It has a soft, silky, finely-milled texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It looks the same used both wet or dry. It can be layered and blended out easily. It is less pink than Phloof!, less golden than Dazzlelight, and lighter and more metallic than Shroom.

Pure Bred #2 is a light-medium peachy beige in a metallic finish. It has a soft, silky, finely-milled texture, and goes on smoothly and evenly. It has medium-high pigmentation and semi-opaque to opaque buildable colour pay-off. When used wet, the colour becomes more saturated and a touch more metallic. It can be layered and blended out easily. It is similar to All That Glitters, slightly lighter and less bronze than Sweet Heat, and darker than Naked Lunch.

Pure Bred #3 is a medium-dark warm coppered berry-plum with silver sparkle in a metallic finish. It has a soft, silky, finely-milled texture, and goes on smoothly and evenly. It has medium-high pigmentation and semi-opaque to opaque buildable colour pay-off. When used wet, the colour becomes more saturated and more metallic. It can be layered and blended out easily. It is more sparkly and more copper than Cranberry, darker and more reddened than Star Violet, and darker and warmer than A Medley of Mauves #2.

Pure Bred #4 is a dark warm muted chocolate brown in a satin finish. It has a soft, silky, finely-milled texture, and goes on smoothly and evenly. It has medium-high pigmentation and semi-opaque to opaque buildable colour pay-off. When used wet, the colour becomes more saturated and more frosted. It is darker and less metallic than Bronze, less plum than A Medley of Mauves #4, and darker and more reddened than Havana.

It seems like MAC is really working hard on improving existing formulas, because this is by far the best Mineralize Eyeshadow Quad I've come across in terms of texture and colour pay-off. Whereas some of the permanent quads are grittier and sheerer, all four shades in Pure Bred go on really smoothly whether used wet or dry, and have nearly opaque colour pay-off across the board. I find that the typical Mineralize Eyeshadow Quad will have a pretty big difference in colour pay-off when used wet and when used dry, but the four shades here look almost exactly the same when used either way. They also apply a lot smoother and blend out a lot easier, making them much more user-friendly than many of the other existing quads. It seems like they've used a different binding agent for this quad, too, because they adhere a lot better to the skin without primer and wear longer as a result (about eight hours without fading). For fans of baked eyeshadows, this quad is definitely worth checking out. And for those who had previously written off MAC's Mineralize Eyeshadow Quads, this might actually change your mind.