If you didn't already know, BTS was featured in a number of American magazine publications over the past couple months. And Ying and I made it our mission to get every single one. (Obviously.) And our order for WSJ. Magazine's November 2020 issue, which is also their "Innovators Issue," finally arrived today.
BTS for WSJ. Magazine November 2020 Issue
BTS for WSJ. Magazine November 2020 Issue
Within an hour of the pre-order release, the BTS cover of the issue — at their original standard price of $12 — was sold out. (There are eight different covers for the November issue. Needless to say, the BTS cover is the only one that anyone cares about.) So they decided to do a second run of the BTS cover version. Except jacked up to $25 each — more than double the original price. Did Ying and I still buy them? Yes, yes we did. But were we fucking pissed about it? Yes, yes we were. In fact, ARMY was so livid at this ridiculous price increase that WSJ. Magazine had to put out an official statement:
BTS for WSJ. Magazine November 2020 Issue
BTS for WSJ. Magazine November 2020 Issue
Okay, whatever, if that's the bullshit you want to feed us, then so be it. But then about five hours after we put in our order for the BTS cover issue, they decided to announce individual member covers. Because they KNOW the power of ARMY and how fucking thirsty we are for our seven boys, and like any smart business, they need to milk us for all we got. These individual member cover issues were also set at $25 each — but with a "Buy 2, Get 2 Free" promotion in hopes that we wouldn't remember that the original price of WSJ. Magazine is $12 to begin with. (The "promotion" sets each copy at $12.50 but only in denominations of four. So if you want one of each member, you're either stuck with getting four copies at $12.50 each and three at full price, or you have to get eight copies. I mean, hey, they ain't Wall Street Journal for nothing.)
BTS for WSJ. Magazine November 2020 Issue — RM and Jin
BTS for WSJ. Magazine November 2020 Issue — Suga and J-Hope
BTS for WSJ. Magazine November 2020 Issue — Jimin and V
BTS for WSJ. Magazine November 2020 Issue — Jungkook
But even KNOWING that this was a blatant cash grab, I STILL HAD TO HAVE THEM. And as a diligent, thorough collector, I needed to get one of each, so Ying, who originally wanted to order two, only got the cover with V (her bias) so the "promotion" pricing would go through. Thus, not only did I buy three copies of the original BTS cover issue (two for framing, one for keeping intact for my collection), as well as one of each of the individual member cover issues, I also had to pay for shipping twice. Now, don't get me wrong. The covers are gorgeous. Every single member looks fucking stunning, and both the styling and photography is impeccable. The article is well-written and articulate as well. But the real conclusion after all of this is: I AM A TOTAL SUCKER.
Within an hour of the pre-order release, the BTS cover of the issue — at their original standard price of $12 — was sold out. (There are eight different covers for the November issue. Needless to say, the BTS cover is the only one that anyone cares about.) So they decided to do a second run of the BTS cover version. Except jacked up to $25 each — more than double the original price. Did Ying and I still buy them? Yes, yes we did. But were we fucking pissed about it? Yes, yes we were. In fact, ARMY was so livid at this ridiculous price increase that WSJ. Magazine had to put out an official statement:
"WSJ. Magazine is delighted by the enthusiasm for BTS, the 2020 WSJ. Magazine Music Innovator. Due to the overwhelming demand for more copies of the issue, we have been able to negotiate a reprint. The current price is a reflection of the production costs incurred by this unusual situation."
Okay, whatever, if that's the bullshit you want to feed us, then so be it. But then about five hours after we put in our order for the BTS cover issue, they decided to announce individual member covers. Because they KNOW the power of ARMY and how fucking thirsty we are for our seven boys, and like any smart business, they need to milk us for all we got. These individual member cover issues were also set at $25 each — but with a "Buy 2, Get 2 Free" promotion in hopes that we wouldn't remember that the original price of WSJ. Magazine is $12 to begin with. (The "promotion" sets each copy at $12.50 but only in denominations of four. So if you want one of each member, you're either stuck with getting four copies at $12.50 each and three at full price, or you have to get eight copies. I mean, hey, they ain't Wall Street Journal for nothing.)
But even KNOWING that this was a blatant cash grab, I STILL HAD TO HAVE THEM. And as a diligent, thorough collector, I needed to get one of each, so Ying, who originally wanted to order two, only got the cover with V (her bias) so the "promotion" pricing would go through. Thus, not only did I buy three copies of the original BTS cover issue (two for framing, one for keeping intact for my collection), as well as one of each of the individual member cover issues, I also had to pay for shipping twice. Now, don't get me wrong. The covers are gorgeous. Every single member looks fucking stunning, and both the styling and photography is impeccable. The article is well-written and articulate as well. But the real conclusion after all of this is: I AM A TOTAL SUCKER.
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