MAC Mineralize Rich Lipsticks: Part I

Last week, MAC launched a new lip product called Mineralize Rich Lipstick. It features "a luxurious formula and gorgeous colour, enhanced with a 77-Mineral Moist Complex that provides lips with nourishment and lasting hydration. The impact is instant — softer, smoother, more supple lips that are luminous and shiny." It comes in 12 new and permanent shades that "glide on with ease for intense, bright shade retention." Each bullet is made larger at the base and is cut at a steeper angle to give the product more surface area which enables it to lay down more product in one swipe. Like all MAC lipsticks, they are vanilla-scented but taste-free. They are packaged in a newly designed black hourglass-shaped case with a magnetic closure. Each Mineralize Rich Lipstick comes with 4 grams of product, and retails for $26. These are not applicable for the Back to MAC recycling program.

Luxe Naturale, Posh Tone, Glamour Era, and Grande Dame
Luxe Naturale, Posh Tone, Glamour Era, and Grande Dame

Luxe Naturale is a light peach-toned beige nude with a soft sheen in a creamy finish. This is a new and permanent shade. The texture is soft and creamy, and it goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It is slightly darker than Creme d'Nude, and more peach and more pigmented than Hue. 

Posh Tone is a medium peachy beige-brown with a soft sheen in a creamy finish. This is a new and permanent shade. The texture is soft and creamy, and it goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It is more peach than Spirit, and less brown than Tea Ceremony Sheen Supreme Lipstick. 

Glamour Era is a medium-dark warm peachy-pink brown with a soft sheen in a creamy finish. This is a new and permanent shade. The texture is soft and creamy, and it goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It is more pink than Mocha, and much lighter than Retro. 

Grande Dame is a medium neutral rose pink with a soft sheen in a creamy finish. This is a new and permanent shade. The texture is soft and creamy, and it goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It is brighter than Twig, and more pink than Impressive Sheen Supreme Lipstick.

I like that MAC included super-wearable neutrals for all skintones in this new range; they're not the most exciting shades, but they are extremely flattering and I can see them being many people's new go-to nudes. The Mineralize Rich Lipstick is meant to be MAC's "luxury lipstick" with its soft, lightweight gel-based formula, new sleek tube, and higher price point. And it shows. The moment you swipe this lipstick on, you immediately notice that it's whisper light, soft and creamy, and pigmented to boot. And for the duration of wear, lips actually feel soft and hydrated. Moreover, this formula has a very impressive wear time considering how light and creamy it is; I get an average of four to five hours of wear before needing to re-apply. These actually remind me quite a lot of YSL's Rouge Volupté lipsticks (which are $13 more expensive). Honestly, this may be my new favourite lipstick formula from MAC.