Urban Decay Vice Lipstick in Uptight, Insanity, Weirdo, and Criminal

Last month, Urban Decay launched a new range of lipsticks called Vice. The Vice Lipsticks have replaced the old Revolution Lipsticks, and Urban Decay has launched a total of 120 shades for this range in six different finishes including "bold brights. Dark, sexy shades. Super-versatile neutrals. With so much variety it'll make your head spin, there's something for everyone — from new shades to cult favourites you thought you'd never see again." 20 shades are exclusive to Sephora (both in store and online), and 20 shades are exclusive to Urban Decay's website. The Vice Lipsticks are meant to be incredibly pigmented, with "just one swipe [providing] an unbelievable laydown of color. And every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing!" Urban Decay's Pigment Infusion System™ gives the formula "its super-creamy texture, rich payout and superior colour dispersion." 

The formula itself is "loaded with nourishing ingredients. A yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and babassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. And Vitamin C and vitamin E provide a hit of antioxidants." They are housed "in a modernized, luxed-up version of [Urban Decay's] original lipstick case that looked like a shotgun shell... The faceted gunmetal case has a gold base and debossed lettering, and... features an embossed 'UD.'" Each lipstick comes with a shade-matched label that includes the shade name and finish that "makes it easy to find the right colour within the depths of your bag." They are scent-free with no discernible flavour. Each Vice Lipstick comes with a total of 3.4 grams of product, and retails for $21. It is available in stores and online at Sephora, as well as Urban Decay's website.

Uptight, Insanity, Weirdo, and Criminal

Uptight, Insanity, Weirdo, and Criminal

Uptight is a medium warm peachy brown in a Comfort Matte finish. This is a new and permanent shade. It has a soft, creamy texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It is lighter and more muted than Urban Decay Carnal, lighter and more peach than Urban Decay 1993, more peach than MAC Velvet Teddy, lighter than MAC Taupe, and more peach than NARS Barbara.

Insanity is a light-medium warm muted peach with a soft sheen in a Cream finish. This is a new and permanent shade. It has a soft, creamy texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It is darker than Urban Decay Stark Naked, more muted than Urban Decay Interrogate, more peach than MAC Cherish, more muted than MAC Kinda Sexy, and more peach than NARS Raquel. 

Weirdo is a light-medium warm baby pink in a Cream finish. This is a new and permanent shade. It has a soft, creamy texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It lighter and more muted than Urban Decay Naked, lighter and shinier than Urban Decay Criminal, darker than MAC Creme Cup and MAC Angel, and darker and warmer than Bite Beauty Sugarcane.

Criminal is a medium warm muted pink in a Comfort Matte finish. This is a new and permanent shade, and is exclusive to Urban Decay's website. It has a soft, creamy texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It darker and warmer than Urban Decay Heartless, more matte than Urban Decay Native, cooler than MAC Please Me, warmer than MAC Pink Plaid, and slightly lighter and cooler than NARS Brigitte.

It's really ambitious for a single brand to launch over 100 lipsticks in one shot, but Urban Decay has done it and executed them incredibly well, too. UD's original Revolution Lipstick was one of my favourite formulas of all time, and the Vice formula has easily replaced it. Each shade here glides on ultra-smoothly with full colour pay-off, feels creamy and emollient without being too soft or slippery, and wears down evenly without the dreaded white ring around the inner lip. They are comfortable to wear, even the mattes, and have a great wear-time as well, with the creamier finishes wearing about three to five hours and the more matte finishes wearing about six to eight. The packaging definitely looks more luxe and more mature with the gold and gunmetal colour scheme rather than the old purple packaging of the Revolutions, but it feels lighter and flimsier and thus cheaper as a result. That having been said, the Vice Lipsticks retail for $21, which is $5 less than the Revolutions were, and come with more product, too (3.4 g vs. 2.8 g), so you are getting way more bang for your buck. In terms of shade range, variety of finishes, and price point, there was no brand that could previously compete with MAC, but the launch of the Vice Lipsticks has given them some stiff competition.