For Fall 2015, Too Faced finally (!) came out with a new blush formula called Love Flush Long-Lasting 16-Hour Blush, which is described as "a long-wear, fade- and smudge-proof formula that keeps your cheeks perfectly flushed for up to 16 hours." Too Faced has long focused on their bronzers and palettes and even lip products, but up until now, only had their Sweethearts Blushes in their permanent cheek category (if you check their site, they also have their Full Bloom cream blush and powder blush formulas, but they're being discontinued and aren't carried at Sephora so access to them is limited). The Love Flush formula comes in "six pigment-rich, high-impact shades [that] deliver a pretty, pop of colour to any skintone with bold colour payoff. The long-wear formula is enriched with buttery soft pigments that bond with skin and take on a weightless, suspended look that lasts for up to 16 hours — so you don’t have to worry about reapplication throughout the day." Each Love Flush blush comes in a colour-matched heart-shaped mirrored compact with 6 grams of product, and retails for $32.
How Deep is Your Love? is a medium warm watermelon pink in a satin finish. It is a permanent shade. It has a soft, silky texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It can be layered and blended out easily. It is more coral than MAC Fleur Power, lighter and more pink than MAC Fleeting Romance, less shimmery than MAC Peachykeen, darker and more muted than Tarte True Love, brighter and more pink than Hourglass Diffused Heat, darker and brighter than Hourglass Radiant Magenta, and lighter and more muted than TheBalm Toile.
Justify My Love is a light-medium cool-toned cotton candy pink in a satin finish. It is a permanent shade. It has a soft, silky texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It can be layered and blended out easily. It is lighter and more muted than MAC Peony Petal, darker and brighter than MAC Dame, slightly darker than MAC I'm a Lover, slightly warmer than Urban Decay Obsessed, darker and more matte than Makeup Geek Head Over Heels, cooler and more matte than Tarte Dollface, and cooler than Tarte Flush.
Your Love is King is a medium-dark warm pinked plum in a satin finish. It is a permanent shade. It has a soft, silky texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It can be layered and blended out easily. It is darker and more plum than MAC Mocha, more plum than MAC Desert Rose, warmer and more matte than MAC Breezy, more muted than Makeup Geek Love Affair, warmer than Clinique Rosy Pop, more muted and more plum than Tarte Fearless, and lighter and more pink than Tarte Blushing Bride.
Overall, I really, really like this formula. All six shades are soft and finely-milled, go on smoothly and evenly, layer and blend out well, and have great colour pay-off. They remind me of MAC's newer Pro Longwear Blushes or Tarte's Amazonian Clay Blushes. They're great for those who like a more natural satin finish to their blushes rather than matte or shimmery/glowy, so they don't look too powdery on the skin or emphasize skin texture. I think the six shades are a good starting off point for Too Faced's new blush range; there's a good mix of cool, neutral, and warm tones, and none of them are too light or too dark. The big draw here will be, of course, the packaging, which is so freakin' adorable, it's like carrying a super-slim Polly Pocket around except without the actual creepy doll (and obviously, blush is so much more awesome than a stupid dollhouse).
The only issue here is the 16-hour wear claim. Now, I know it's "up to 16 hours," like sales are "up to 50% off," but Too Faced put "Long-Lasting 16-Hour Blush" as the actual name of these blushes so they're pretty in-your-face about it. Despite it actually being pretty long-wearing (I'd say about eight hours without fading, which is standard in long-wearing products), it just doesn't reach the 16-hour mark. I mean, it'll still look like you have blush on, but it's definitely faded and not as vibrant as it looks when freshly applied. I mean, this is a lofty claim to begin with, and I think that if they had claimed an 8-hour wear-time, it would've received much less slack from reviews. But that having been said, it's not a deal-breaker for me by any means because I rarely ever need my blush to wear for 16 hours and also because I never feel the need to re-apply my blush (I always wear blush on top of my foundation powder and primer, so even if my blush fades after say, 12 hours, it's still apparent on my cheeks). Too Faced's Love Flush Blush is ultimately a beautiful, top-notch, easy-to-use formula, so if you're okay with your blushes to wear for 8 to 12 hours rather than a full 16, then these are really worth considering.
The heart packaging is cuter than I expected! But they look just like the Tarte clay blushes in a different compact.
ReplyDeleteI am not loving this packaging, lol. Too Faced is too cutesy for me, I think? The blushes themselves look gorgeous, though! The colors are just cheerful. But I think I just like seeing OTHER people collect blush, LOL.
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