MAC Huggable Lipcolour (2015): Huggable Lipcolour in I'm Game, Glamorized, Dramatical, and Love Feeling

Yesterday, MAC released a collection called Huggable Lipcolour, which features the comeback of the limited edition lip formula of the same name that was originally launched last January. It is described as a "comforting, creamy formula" that "remains luminous for up to six hours. This lasting lipstick with juicy, bouncy shine also boosts collagen, leaving lips looking smooth, supple, and sculpted. The unique gel base melts into lips upon contact, allowing each shade to glide on effortlessly with a feather-light moisturizing finish." The entire collection features a total of ten shades of Huggable Lipcolour (two of which will not be reviewed here), nine of which are new and limited edition, and one of which is a re-promote. Each Huggable Lipcolour comes in gunmetal cylindrical tubes, contains 3.2 grams of product, and retails for $24. These are not applicable for the Back to MAC recycling program.

I'm Game, Glamorized, Dramatical, and Love Feeling
I'm Game, Glamorized, Dramatical, and Love Feeling

I'm Game is a medium-dark muted strawberry pink with a luminous shine. This is a new and limited edition shade. It has a soft and creamy texture, and goes on smooth and evenly. It has medium pigmentation and semi-opaque colour pay-off. It is lighter than Speak Louder, lighter and more muted than Fusion Pink, and slightly warmer than Lustering.

Glamorized is a medium blue-toned fuchsia-magenta with a luminous shine. This is a new and limited edition shade. It has a soft and creamy texture, and goes on smooth and evenly. It has medium pigmentation and semi-opaque colour pay-off. It is lighter and more muted than Show Orchid, brighter than Milan Mode, and sheerer and more blue-toned than Pink Nouveau.

Dramatical is a medium-dark vibrant orange-red with a luminous shine. This is a new and limited edition shade. It has a soft and creamy texture, and goes on smooth and evenly. It has high pigmentation and opaque colour pay-off. It is more red than Korean Candy Sheen Supreme, more shiny than So Chaud, and more orange and more shiny than Lady Danger.

Love Feeling is a medium-dark vibrant warm tangerine orange with a luminous shine. This is a new and limited edition shade. It has a soft and creamy texture, and goes on smooth and evenly. It has high pigmentation and opaque colour pay-off. It is lighter and less reddened than Neon Orange and Morange, and more yellow-toned than Vegas Volt.

For those who missed out on Huggable Lipcolour last year, here's your chance to check them out now. Huggable was a total sleeper hit when it first came out because it's one of those formulas that you have to actually try on and see what it feels and looks like before becoming converted. (And you will be converted. That's why MAC brought these back to begin with. People went nuts for them after they figured out what they do for your lips.) The Huggable Lipcolours have a kind of strange consistency, where they tug a little bit at first because there's very little slip; it really feels like they are clinging on the lips (not in an uncomfortable way), which I found actually helps these colours from bleeding. I didn't really get what MAC meant by "lip-sculpting collagen" until I saw what these looked like on my lips about five minutes after applying them (once my lips warmed up the lip colour). Aside from making lips look juicier and more plump overall (they have a more gel-like look than creamy), I found that these have an almost "blurring" effect, smoothing out the texture of my lips completely so they look... perfect. These aren't immediately hydrating like the Sheen Supreme Lipsticks or Mineralize Rich Lipsticks, but I did find that they were hydrating over time. There's ten shades to check out this time around; something for everyone, and all totally appropriate for the Spring and Summer seasons. Also, they're limited edition (again), so check them out fast.