MAC Retro Matte Liquid Lipcolour in Feels So Grand, Dance with Me, To Matte with Love, and Personal Statement

This Thursday, MAC will be launching a new product called Retro Matte Liquid Lipcolour, which is described as "a lip colour that provides a splash of colour in a liquid-suede finish that lingers." (It is only available online right now.) There is a total of 15 shades, all of which will be added to the permanent range. They are housed in clear tubes with MAC's classic lipstick caps featuring a new pointed sponge applicator with a hole in the centre that holds the product for full saturated colour in one swipe. Each Retro Matte Liquid Lipcolour contains 5 ml of product, and retails for $24. As these are a different formulation with a different price point, they are not redeemable in the Back to MAC recycling program.
Feels So Grand, Dance with Me, To Matte with Love, and Personal Statement
Feels So Grand, Dance with Me, To Matte with Love, and Personal Statement

Feels So Grand is a medium-dark vibrant neutral true red in a suede-matte finish. This is a new and permanent shade. It has a lightweight, mousse-like texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It is darker and warmer than Ruby Woo, similar to Russian Red, and brighter than Just Add Romance Velvetease Lip Pencil.

Dance with Me is a medium-deep vibrant cool cranberry red in a suede-matte finish. This is a new and permanent shade. It has a lightweight, mousse-like texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It is less pink than D For Danger, darker and pinker than Russian Red, and darker and cooler than Just Add Romance Velvetease Lip Pencil.

To Matte with Love is a medium-dark vibrant warm fuchsia pink in a suede-matte finish. This is a new and permanent shade. It has a lightweight, mousse-like texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It is slightly lighter than All Fired Up, more pink than Relentlessly Red, and warmer than Just My Type Velvetease Lip Pencil.

Personal Statement is a medium blue-toned neon fuchsia pink in a suede-matte finish. This is a new and permanent shade. It has a lightweight, mousse-like texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It is lighter than Candy Yum-Yum, lighter and cooler than Pink Pigeon, and brighter and much more blue-toned than To Matte with Love.

A lot of people have been like, "Oh, MAC is finally coming out with liquid lipsticks." Except what they don't realize is that MAC came out with liquid lipsticks over a decade ago (in a formula called Pro Longwear Lipcolour) and no one cared about it because it wasn't on trend until this past year. They have been slowly phasing out Pro Longwear Lipcolour over the past couple years (if you are a fan of this formula, grab your favourite shades before they're gone forever) to make room for the new Retro Matte Liquid Lipcolours. Now, the biggest difference between the two is texture; whereas the Pro Longwear Lipcolour had a runnier, thinner consistency, the Retro Matte Liquid Lipcolours have more of a lightweight mousse-like texture. They are slightly drying in the way that long-wearing matte products are, but there is some cushion to them that keeps them from being uncomfortable to wear (I actually find these more comfortable to wear than MAC's regular Retro Matte lipsticks). 
They are transfer-proof and water-resistant for the most part so they do wear very well (most of them wear about eight hours before fading), but they come off with oil, so obviously if you're eating something particularly greasy, the lip product will fade. That having been said, I find these easy to re-apply or touch-up without streaking or bunching or cracking, or without lifting the initial layer of colour on the lip. Most of these shades seem to be self-levelling, so even though they may appear streaky at first, they even out during the dry-down period (which is about 30 seconds to a minute). The applicator is actually what sets this apart for me, personally; it is a short, flexible, pointed-tip sponge applicator with a hole in the centre of it to hold on to product, which allows for a precise, smooth, even, and fully opaque application of colour with excellent control. MAC came out with a nice initial range of shades that encompasses light to dark and muted to bright — I'm glad to see some more classic, wearable shades versus ultra-trendy, seasonal shades — so that there's something for everyone, regardless of age or skintone.