Wet 'n' Wild Color Icon Eyeshadow Collection in Comfort Zone

So, I finally bit the bullet and bought a couple of Wet 'n' Wild eyeshadow palettes. I was not interested in Wet 'n' Wild whatsoever mostly due to the packaging, which I feel is cheap and tacky-looking, like it came from the dollar store. Actually, I associate Wet 'n' Wild to dollar store make-up only because that's exactly what it was when I was a kid. It was the brand you went to for Halloween make-up 'cause it was cheap and crappy and you could toss it away after one use. The brand has been revamped quite a lot over the years and has become one of the go-to drugstore brands in North America now. More than anything else, their eyeshadows have received rave reviews over the past couple years, and curiosity got the best of me, so I picked up a couple of their Color Icon Eyeshadow Collection palettes. Each palette is packaged in a plastic black compacts with a clear lid, contains a total of 8.5 grams of product, and retails for $4.98 to $5.99 CAD (depending on the retailer).
Column #1
Column #1: Browbone, Eyelid, Crease, and Definer

Column #1 Browbone is a light warm golden beige in a frosted finish. It has a soft, silky texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It can be layered and blended out easily. It is less golden than MAC Ricepaper, more muted and more golden than MAC Dazzlelight, lighter and less golden than Urban Decay Easy Baked, and more golden than TheBalm Devilish Danielle.

Column #1 Eyelid is a light-medium warm rosy peach in a frosted finish. It has a soft, silky texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It can be layered and blended out easily. It is more pink than MAC All That Glitters, darker and more pink than MAC Jest, similar to NARS Nepal, and slightly darker than Urban Decay Midnight Cowboy.

Column #1 Crease is a medium-dark warm golden brown in a frosted finish. It has a soft, silky texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It can be layered and blended out easily. It is darker than MAC Soba, warmer than MAC Cork, less golden than TheBalm Shameless Shana, and more golden than Urban Decay Twice Baked.

Column #1 Definer is a dark reddened brown with red and burgundy shimmer in a satin finish. It has a soft, silky texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It can be layered and blended out easily. It is slightly darker and more shimmery than MAC Embark, lighter and more reddened than MAC Mystery, lighter and more brown than Urban Decay Blackheart, and more reddened than NARS Mekong.

Column #2
Column #2: Browbone, Eyelid, Crease, and Definer

Column #2 Browbone is a light cool dirty wheat beige in a frosted finish. It has a soft, silky texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It can be layered and blended out easily. It is less grey than MAC Vex, lighter and less brown than MAC Patina, lighter and more grey than TheBalm Insane Jane, and more muted and less metallic than Urban Decay Verve.

Column #2 Eyelid is a medium warm moss green in a frosted finish. It has a soft, silky texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It can be layered and blended out easily. It is more muted than MAC Lucky Green, brighter and warmer than TheBalm All About Alex, similar to TheBalm Makeout Mary, and warmer than Urban Decay Mildew.

Column #2 Crease is a dark cool-toned brown with gold shimmer in a satin finish. It has a slightly stiffer, drier texture, but goes on smoothly and evenly. It has medium-high pigmentation and semi-opaque to opaque buildable colour pay-off. It can be layered and blended out easily. It is a little more shimmery than MAC Brun, more brown than MAC Legendary Black Pro Longwear Eyeshadow, less shimmery than Urban Decay Cobra, and cooler than NARS Mekong.

Column #2 Definer is a medium-dark reddened brown with teal pearl in a frosted finish. It has a soft, silky texture, and goes on smoothly and evenly. It has high pigmentation and opaque colour pay-off. It can be layered and blended out easily. It is lighter than MAC Club, similar to MAC Blue Brown Pigment, and more reddened than MAC Greenluxe #5.

Colour me impressed. If you can get over the cheap packaging (though I don't think you'd be looking at Wet 'n' Wild for the packaging to begin with), this palette is completely worth the hype. The quality of the shadows is spectacular; all of the are smooth and pigmented and can very well compete with much higher-end brands. Even if you only like one shade out of the eight here, it's still a total steal. And these shades will work with just about every skintone and undertone. Honestly, you really can't go wrong with this one.